Chatbooks - New Photo book Solution for Busy Moms and More!

The rise of the mobile photographer through snapping a digital photo on your phone has increased year over year since the first picture via mobile phone was taken by Philippe Kahn of his newborn daughter Sophie in 1997.

It was projected by Infotrends that in 2016 alone, consumers would reach 1.1 trillion digital photos would be taken worldwide, with a cool 1.2 trillion in 2017.  Over the last few years, the rise in photo taking and photo sharing applications has increased exponentially, and users continue to snap more and more photos of their memories.

As consumers continue to take more and more photos of their loved ones, the growing number of tangible photo books, and photo book creation sites have allowed mobile phone photos to come to life as coffee table memory books, gifts for family and friends, or a memento for many years to come.  Photo books can be costly however, and the time needed to set up the photo books, format, and place the order can take more effort than some may have available, especially for the busy parent!

Chatbooks sought to do something differently by offering a photo book subscription service that uses your already taken photos from your phone, and automatically sets up a photo book once the 60 photo limit is reached.  Users have the ability to customize, order additional copies, or order prints directly from the Chatbooks app on their phone, or via desktop.  For a small $14 subscription fee, users set up their application once, and it does the rest of the work.  In just 18 months, Chatbooks had over 1 million subscription services sold.

But the Chatbooks story doesn't stop there...

In October 2016, Chatbooks went viral to their targeted demographic, busy moms, through their humorous, 4 minute video showing how Chatbooks can make it a little bit easier for the hectic days of a mom.

This video is now at over 10 million views, and subscriptions for Chatbooks continues to rise!  The company has continued to make more viral videos using the same mom character, and finding ways to relate to it's target audience through the use of humor and engaging video content.

Although not just for moms, Chatbooks has chosen this category to spend their time and money marketing to, and it is working.  This new start up is giving other photo companies like Shutterfly a run for their money, offering cheaper solutions, quality products, and tapping into a booming subscription model that is working in various industries for today's busy life styled consumer. 

Great marketing, great use of viral content! 

Check out Chatbooks today!