Spring 2017- Widgets, Clicks, and Tweets

Working in the wireless industry for the last decade, I have seen first hand how quickly technology changes, and its impact on consumers.   Within a matter of 15 years, we went from a phone being a basic communication tool... To becoming consumers primary source of information; where you can connect with the world, run your businesses, and communicate with others; all with a touch of your screen. Can you imagine what type of adjustment that is for a consumer who is not considered "techie"? What about for an associate selling wireless devices and solutions to consumers? My company has been challenged with making sure our front line customer facing associates have the knowledge and skills needed to help serve customers.  As technology shifted, our training tools however had not made the jump.  Associates were more in tune with their social media accounts, or activities on their phone rather than reading through paper documents, taking web based traini...

You know this face. Wendy's iconic image of a red-headed freckle-faced girl is both cute and nostalgic. She's been around a long time. But, just like our kids are exposed to the latest technology advances, so is our cute friend Wendy. And boy has she leveraged the power of Twitter!       Wendy defied all unwritten social media ground rules and is responding to complaints and trollers with wit and hilarity. Here are some examples of how Wendy gets a bit sassy to address trollers.      Wendys can also be very playful as we see here as she responds to Jimmy John's tweet regarding #KissAGingerDay:            To address the barage of comments about other fast food chains, Wendy is quick with the wit and sarcastic humor. She's basically everything I want to be!      And sometimes she even goes straight for the jugular as in this tweet to McDonalds :      So,...