Melbourne’s Metro Trains


Melbourne’s Metro Trains, does it ring a bell? How about Metro Trains: Dumb Ways to Die? For those of you that don't know, Melbourne's Metro Trains did an advertising campaign in order to bring awareness to train safety. They brought awareness by creating a fun app on smartphones called Dumb Ways to Die. It is a fun dark-humored game that shows harmful things that some people do that are most of the time caused by lack of intelligence. This game brings awareness to the younger generation about the harm that trains and other actions may cause. Loads of characters were created in this app to show a different and "Dumb Ways to Die". According to Metro Trains, they noticed a significant reduction in train accidents too. Talk about smart and effective!

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