PETSMART is AdSmart!





                          PETSMART HAS TAKEN A NEW APPROACH TO BRANDING!


                                              PetSmart




               For new pet owners, how ironic is it to scroll down your Instagram profile and notice a Petsmart ad for new pet owners? Petsmart was smart to repost an actual image of a new kitty owner. This picture goes a long way. Besides it being a great photo, it's simple and organic.It feels natural when scrolling down the instagram feed and it's a subtle approach to promoting the brand. It offers a link to the company website where a person could find helpful information and also positions Petsmart as the place to go for new pet owners.

               I would like to see Petsmart s branch out to other social media platforms like Snapchat also. With many fun filters to choose from, I could see maybe a kitty mask or "cat/dog lover" banner coming across my snap story timeline.



                                             Image result for PETSMART on snapchat

Comments

Post a Comment

Popular posts from this blog

Hey Kids! Here's the Code For Your Allowance!

Image
     We've all had those days. You know, those days when you are running around trying to get it all done and running into one problem after the other. Well, that's the kind of day I had today. After making lunches, getting kids off to school, working a full day, and making it just in time to my son's volleyball game across town, I decided to stop at the grocery store to grab something to make for dinner. Between acting as mediator to my bickering kids on what type of cereal we should get and trying to intercept the candy and cookies being tossed into the cart, I was ready to check out and go home. As I set all the items onto the conveyor belt and move to the cashier, I am stopped in my tracks. I forgot my purse. With no cash and no credit cards, how will I pay? I had no choice but to abandon my cart and serve macaroni and cheese for dinner. I'll be honest, the kids were thrilled.      One thing that I recently learned about that w...
Read more

The Assignment

Examples of Web 2.0 technology being used for social and business application are all around us. New technologies are appearing all the time. Everyone in this course is responsible for writing 2 new blog posts (do not reply to this one), with each being about 3-4 paragraphs long. Your posts will need to be on the following two topics, respectively (one of each). Introduce the class to a new technology as well as its potential business application   Summarize and reflect upon an innovative technique using an already established Web 2.0 technology (like the Wheat Thins campaign.) Be sure to read your classmates blog posts and comment as well!
Read more

Hologram Navigation is Now a Real Possibility

Image
The world evolves around innovation, the constant growth of the web and technology creates an exciting time time to live in. One if the most recent innovation is hologram navigation. Soon you can be driving and receiving navigation just like your driving a car in a video game. The Navion is still being tested and in a prototype stage, however it projects a holographic imagery onto the windshield. A small device will be displaying navigation info and safety notifications where you can see them. The directions would be arrows on the road telling you which way to go allowing the driver to keep his eyes on the road rather then looking away from the road to their phones or navigation system. Driving is one of the most dangerous activities that humans do every day. That is why innovating cars and their technology is so vital in preventing accidents. The Navion would finally put an end to the Iphone navigation, as well as the out of date navigation systems that people still use. The pot...
Read more