Better Company

The Better Company has created an interview app designed to connect internal employees of a company to each other to exchange ideas, allow job candidates to interface with current employees, in an honest and constructive environment that encourages employee feedback in an anonymous and. The CEO, Tom Williams, who refers to himself as the Operator-In-Chief, developed the app because he wanted to enable others to experience the benefits from a supportive community. Tom, as a teenager and budding entrepreneur was trying to learn programming on his own; reached to the internet community in frustration and received help and support from total strangers who later became some of his closest contacts. Tom believed if employers were to offer a supportive and non-judgmental environment, listened and gave their employees opportunities to better themselves it would contribute to overall success of the company.

The Better Company app allows employees of a company a safe environment to give feedback on their work environment, offer constructive criticism for improvements without the fear of being fired or punished for their opinions. The company is marking this app to customers as an app for recruitment talent and reducing turnover. The app is interactive when a candidate applies to a company, the company supplies the candidate with a link that connect them with an employee advocate to hear about their opinion and experience at the firm. The advocates are anonymity allows them to speak honestly. And many times they will offer the candidates tips for interviewing at the firm. Candidates also have access to a Q&A page where they can read posts and submit questions to the forum.

The Better Company charges a flat nominal annual fee but offers potential customers the option to register for a free trial. Feedback from CEOs who have the app, love the application because they say it gives candidates the opportunity to make an informed decision of whether or not the company will be a good fit for them because finding a good fit is a two-way street.

In today’s market employment applications play a vital role the recruitment and hiring of potential employees. In the past, the process required an applicant to register on a company website and establish a profile for job postings. The process was cumbersome, impersonal and supplied general information about working at their company. Many companies are employing social media recruiting sites like Glassdoor and LinkedIn. Each time a potential applicant clicks on an open positions, the system “learns” their preferences and they began to receive a barrage of emails notifying them of open positions similar to the one the viewed their originally viewed. Glassdoor allows former and current employees to post their reviews on the company's work environment, compensation and management. The drawback is that a potential job seeker would have to subscribe to the app. LinkedIn strategy is to get the user to become part of a greater social community through past and present associations. It functions as a networking website in effort to target the way millennials interact in a social media environment. These recruiting tools are leaps and bounds over the old job sites where the user would post a resume and hope to receive a “hit” from an interested recruiter. Apps like the Better Company Interview app will be attractive to millennials because it offers them to peek into a potential work environment determine if that environment has the benefits, offers opportunities for growth and will be a good fit for them. Since one of the biggest problems companies are face with is retention, this application could save monies lost due to high turnover.