Disney
A campaign that I have been a part of and I have found to be so successful was the campaign Disney came up with for Make A Wish. It's called #ShareYourEars. I was so thrilled when I saw this campaign hit the internet. During my junior year of college I was an intern for Disney. I was able to meet several of the children that got to come to the parks in part of Make-A-Wish. For every picture shared of someone wearing their Ears or even just displaying them Disney donated $5 but also encouraged you to donate as well. Though several of my friends still work at Disney I still stay in the know when it comes to Disney blogs and so on.
Make-A-Wish has always been Disney biggest philanthropy that they are involved in and they give their cast members opportunities to volunteer with this incredible foundation. Make-A-Wish helps children who are stricken with a disease, sickness, disability and so on. They grant them a wish of doing whatever is on their bucket list as a child. Disney was able to donate over $2 Million to Make-A-Wish because it was so successful. I feel as if this makes it more likely that people are willing to participate in wearing their Ears and showing them off knowing it is going to help a better cause.
Make-A-Wish has always been Disney biggest philanthropy that they are involved in and they give their cast members opportunities to volunteer with this incredible foundation. Make-A-Wish helps children who are stricken with a disease, sickness, disability and so on. They grant them a wish of doing whatever is on their bucket list as a child. Disney was able to donate over $2 Million to Make-A-Wish because it was so successful. I feel as if this makes it more likely that people are willing to participate in wearing their Ears and showing them off knowing it is going to help a better cause.
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