Whole Foods

Whole Foods is the world's leading retailer of natural and organic foods. Their connection through social media to their consumers begins at their website. Their website is great. It is bright and attractive and makes me want to visit a store. It contains links to recipes, tips on grilling, preparing summer meals on the go, cooking videos, store coupons and a blog for feedback and questions. I may make the ham & rhubarb jam toasties tonight they look delicious! There is even a link that gives suggestions for the best wines to purchase under $20.00.

However, Whole Foods is very expensive for the average consumer and they could do more to appeal to them. I don't shop there regularly, as a matter of fact I don’t know anyone who does, but when I want to splurge on healthy groceries or if I’m looking for herb or vegetable that I am unable to find anywhere else, I head to Whole Foods and I am rarely disappointed.

I applaud them for using Google+ and Google Maps technology that aids with step-by-step directions when you want to find a way to get to one of their store locations. They have created a media campaign on YouTube and you can find many of the recipes from their site posted there as well.

Recently they received some unexpected advertising from Ellen DeGeneres who spoofed their brand in a YouTube commercial on EllenTube, http://ellentube.com/, entitled “Half Foods”. Not exactly flattering but it still drew attention to the brand. I guess any publicity is good publicity.